This New Alcohol Distribution Model is Taking Over the World


This New Alcohol Distribution Model is Taking Over the World

Craft brands everywhere are making a big change to drastically improve their distribution.

In today's world, there are more brands than ever before. From small craft distilleries to larger mass-produced products, the market is now saturated with a wide range of unique products. This growth in the number of brands has led to the emergence of a new distribution model called Brand Controlled Distribution.

Unlike traditional distribution models, which often require a significant investment of time and money, Brand Controlled Distribution is putting the power back into the hands of brands.

Most distributors today are notorious for high start-up costs, being over controlling, and taking big chunks of your margins. They can also trap brands in exclusive contracts and consume a significant amount of your marketing sales budgets.Without these barriers to entry, Brand Controlled Distribution is ideal for craft and independent brands that want to get their products to market quickly and efficiently.

Control Your Products, Prices, and Markets

Brands can now choose exactly which products they want to sell, where they want to sell them, and at what price. This gives them complete control over their distribution strategy, allowing them to tailor their approach to their specific needs and goals.

Control your Sales & Marketing

Another major benefit of the Brand Controlled Distribution model is that brands have complete control over their sales and marketing strategy. It allows brands to collaborate and partner with sales people & agencies who are part of the community. This approach helps to promote the brand and its products online, while also building relationships with the community.

How can your brand get started with Brand Controlled Distribution?

Our team at Lexir have created a suite of distribution tools that put the power back into the hands of the brands. It's our mission to empower craft & independent alcohol brands everywhere.

We handle all of the excise duties, VAT, customs, and delivery, to enable you to easily grow your craft beverage brand beyond borders 🚀

If you’re interested in getting started, click the “Get Started” button below!


At its core, Brand Controlled Distribution is about empowering brands to take back control. By giving brands the tools they need to connect with customers directly, we are unlocking a new era of creativity, innovation, and success.

The future belongs to those who are willing to embrace this new approach to distribution, and we are excited to see where it will take us in the years to come!