The Lexir Blog

Why Drinks Brands Are Ditching Traditional Distribution for a Faster, Smarter Way to Grow.

Building a Local Following

From Prohibition to Present

Eco-Friendly Practices in Craft Distilling

From Small Batches to Big Changes: The Rise of Craft Alcohol

Unleashing Growth Through Partnerships

Unleashing the Power of Local Sales Communities

How Sustainable Practices Offer Growth Opportunities for Alcohol Brands

How Lexir Transforms Local Spirits Distribution with Unmatched Flexibility and Control

Expanding Beyond Your Home Market: A Guide for Alcohol Brands

Discover how Lexir is revolutionizing the industry, offering exciting opportunities for bartenders, managers, and owners alike to unlock new earning avenues and elevate their careers.

A New Era of Collaboration in the Craft Alcohol Industry

6 benefits craft spirit brands can gain by having their products on the menu of a bar, restaurant or hotel

Craft alcohol brands can't operate in the same way as big multi-national brands. Today we look at the reasons why craft brands need higher margins.

Navigate the complex financial landscape of the alcohol industry as we demystify the concept of excise duties.

Explore the trends, tastes, and trailblazers shaping the future of Europe's spirits industry.

A look at the differences between the alcohol industry in two of the largest alcohol markets in the world.

It's not easy to break into new markets as a craft brand. Here's our list of tips for areas you need to pay attention to.

Delve into the alcohol industry's language as we break down the critical terms 'on-trade' and 'off-trade', shedding light on their meaning and the role they play.

We chat to Little Red Door's Barney O'Kane about non-tacky St Patrick's Day celebrations

A look into what a bonded warehouse is and how it works in relation to alcohol distribution.

A list of tips 20 tips to help new brands navigate the competitive world of craft alcohol production, distribution, and growth.

We speak to Lulu White's Ben Cooper abput absinthe & clear up some myths surrounding it

Some helpful tips on how you can take advantage of influencer marketing to help grow your craft spirits brand in 2023

The craft alcohol industry is changing. Stay up to date with the biggest trends of the year.

Finding the right price, price setting, or “price discovery” as some of the fancy wall street folks like to call it...

Get to know the Argentinian legend, who is one of the world's leading bartenders

Mezcal's is having a meteoric rise in Europe right now. Here's what that growth means for mezcal producers and what you can do about it.

A list of free initiatives craft brands can use to create brand awareness and generate buzz without spending significant marketing dollars.

Why traditional distribution is often not the right choice for craft brands, and the alternatives that they should be using instead.

Craft brands everywhere are making a big change to drastically improve their distribution.

In the bar industry, we all have few good stories to tell. Some good, others...

How an often neglected fortified wine has become the hottest spice in the modern

How to set up yourself for a career in shaking and stirring.

A list of trade show events we recommend for craft brands to attend, network, and showcase their products.

Working with a big distributor isn't right for every brand. Come learn why more and more brands are choosing to go forth independently.

Discover practical strategies and insider tips to successfully market your craft spirit brand in this comprehensive guide tailored for the innovative distillers of today.

Calling all bartenders, influencers, sales people, and more. Learn about the the new opportunities available to you thanks to the craft revolution.

8 tips to help make your next tasting more effective.

Learn why craft alcohol brands from around the world are choosing Lexir's platform over traditional distributors.

Look at one of the spirit industry's fast growing categories

As a brand, expanding into a new market can be an exciting and rewarding experience.

A look at some of the top cocktails bars in France that are often on the lookout for unique craft spirit products.

This World Whisky Day we speak with revolutionary new French whisky brand

Some qualities to look for when looking to work with a sales partner to help grow your craft brand.

Learn how to recognise if your alcohol has gone bad

What alcohol brands need to understand about excise, compliance, fulfilment, and route-to-market complexity across Europe.

Why pricing visibility, customer data, channel choice, stock clarity, and speed matter for alcohol brands entering new markets.

Why alcohol brands need visibility, data, channel flexibility, and operating control to expand without becoming dependent on distributors.

How alcohol brands move from demand, buyer interest, or strategic intent to products that are live, shoppable, and ready to sell in-market.

Many drinks brands do not fail at demand. They stall because the usual route into a new country depends on finding someone else to open the market first.

For drinks brands, one country can contain different customer types and different sales routes. The setup should follow the strategy, not force every opportunity through one path.

Translation makes a message readable. Market trust makes a buyer ready to act.

The strongest partner conversations start with evidence: real buyer response, early sales signals, pricing feedback, and enough market visibility to know what is actually working.

AI can make market exploration faster, but drink-brand growth still depends on availability, samples, orders, feedback, and repeatable sales routes.